Christian Hip-Hop has been slowly recognized in the mainstream world. I often hear Grits on MTV’s cribs and sometimes if I listen carefully, I hear other Hip-Hop artists at large sporting events. Now a Christian
Hip-Hop artist has infiltrated the mainstream video game world. While I have heard artists on other video games, this particular example is exciting.
This October, one of the hottest names in indie hip-hop is lighting up the most anticipated game of the fall. Syntax Recording artist Braille lends his lyrical skills to EA Sports’ NBA Live 2009, due in stores this Tuesday (October 7th 2008).
Fans were excited over the summer when the title track from Braille’s latest album, The IV Edition, played over highlights from NBA Live ’09 in a trailer that also served as an announcement that San Antonio Spurs point guard Tony Parker was the cover of NBA Live ’09. With the game being only a week away from releasing we are also excited to announce that “The IV” has been selected as a song to be featured as a free download on the official NBA Live website. As expected the song is also prominently featured throughout the game.
“I’ve always loved NBA Live. I can remember playing NBA Live ’95 with my friends during school. The game brings back instant memories of my teenage years and having my song in the game is definitely one of the highlights in my career so far,” Braille says. “Moments like this inspire me to keep giving 100 percent and further increase my passion and a purpose for music.”
The IV Edition dropped April 15th on Syntax Records to critical acclaim, earning rave reviews from All Music Guide’s JoAnne Greene – which called Braille’s rhymes “eloquent” and “a powerful foundation of advice, self-observance, and self-awareness, with a sharp eye for the larger picture.”
Although, I don’t play video games anymore – not habitually at least -, I find it a blessing that Braille will receive such publicity and that kids, young adults, and adults around the world will be bobbin’ their heads to Braille as they press “X” & “Y”.